Page 61 - Luxury Guide Turbilhão 04

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point of view

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Pulseira Bracelet
595¤
Colar Necklace
1.130¤

brand, but they couldn’t identify which bracelet he
was talking about and its value, but he knew he
couldn’t afford it at that time. It was then that he
decided to create a similar piece, and after looking
for the indicated materials, he built it with his own
hands. Friends and family loved the piece, starting
to ask him to do others. He therefore decided to
start selling them, profiting from the talent he had
just discovered.
Luís Morais says that, as a young man, he never
thought that one day he would dedicate himself to
nasceu graças à sua mãe, que também era uma apai- jewelry. His passion for jewelry was born thanks to
xonada. Cresceu numa família que gostava muito de his mother, who was also passionate. He grew up in
ouro, e fascinado por esse material. Luís acredita no a family that loved gold and was fascinated by this
destino, mas para isso há que correr atrás. Começou material. Luís believes in destiny, but to achieve that
então a estudar sobre a fundição do ouro, entre he must chase it. He then began studying gold
outras descobertas que o ajudaram a tornar a sua smelting, among other discoveries that helped the
marca no que é hoje. brand become what it is today.
Quanto à filosofia da marca, Luís Morais explica: “é Regarding the brand’s philosophy, Luís Morais
uma jóia para usar o tempo inteiro, não é uma jóia explains: “it is a jewel to wear all the time, it is not a
de ocasião especial. Tento sempre que seja algo pre- jewel for special occasions. I always try to make it
cioso. Uso materiais preciosos, outros que não o são, something precious. I use precious materials, oth-
mas que eu transformo em preciosos. Não é uma jóia ers that are not, but that I transform into precious.
que as pessoas olhem e reconheçam o valor que se It is not a jewel that people look at and recognize
gastou, pelo contrário, é mais discreta, mas dentro the amount spent, on the contrary, it is more dis-
da proposta artesanal com preço elevado, graças creet, but within the artisanal proposition with a
aos materiais nobres, como ouro e diamantes”. high price thanks to noble materials, such as gold
As pessoas, as suas crenças, as superstições, pro- and diamonds”.
tecções, são o que inspira Luís Morais. Acredita que People, their beliefs, superstitions, protections, are
“aquilo que nos protege é o que a nossa mente acre- what inspires Luís Morais. Luís believes that “what
dita que nos protege. Não é o objecto em si, é por- protects us is what our mind believes protects us.
que acreditamos”. O que diferencia a marca das It’s not the object itself, it’s because we believe.”
restantes no mercado é o conceito da individuali- What differentiates the brand from others on the
dade, de que a marca das peças não seja reconhe- market is the concept of
cível à primeira vista. Luís Morais caracteriza as suas individuality, meaning
jóias como sofisticadas, fáceis, alegres, com senti- that the brand of the
mento e únicas.// pieces is not recogniza-
Luís Morais, brazilian and son of portuguese par- ble at first glance. Luís
ents, worked in the textile industry in Brazil and was Morais characterizes his
transferred to Miami. After six months, the company jewelry as sophisticated,
where he worked closed, and Luís started working easy, cheerful, with feel-
in a store where he had several magazines at his dis- ing and unique.
posal. It was in one of these magazines that he
came across a bracelet and ended up falling in love Leia a entrevista completa
with it. Obsessed with the bracelet, he called the Read the complete interview