At a time when the concept of exclusivity is being reinvented in every detail, luxury is also being redefined with subtle elegance, transcending mere materiality to reveal itself in experiences that awaken the senses and in spaces that tell stories. It is in this new paradigm that one of the most sophisticated and exclusive trends of today emerges: Luxury Branded Hotels.
Although the phenomenon is not new, today it takes on a deeper and more ambitious expression. The most iconic brands in haute couture, jewellery and watchmaking, unquestionable references of sophistication and refinement, are rewriting their presence, extending their domain to the world of hospitality excellence. From Dior's summer residence at The Little Nell in Aspen to the expansion of Bulgari's hotel empire, Chanel, Armani, Ferragamo and Louis Vuitton are also transcending the simple creation of objects of desire to devote themselves to designing unique, personalised and immersive experiences. Through boutique hotels, exclusive resorts and signature spas, these iconic brands reinvent themselves and elevate the perception of luxury, where elegance blends harmoniously with authenticity.
In these exclusive retreats, every detail, from interior design to the selection of the soundtrack, from fragrances to wine curation, is carefully choreographed to convey the soul of the brand, providing an experience that transcends the act of welcoming and hosting. We invite you to check in at some of these destinations.
VERMELHO MELIDES, PORTUGAL BY CHRISTIAN LOUBOUTIN
Where Christian Louboutin's artistic elegance captures the timeless essence of Alentejo
On the Alentejo coast, where time stands still and the landscape is dotted with pine forests and pristine beaches, a retreat has been created that transcends the traditional concept of hospitality. Vermelho Melides, the first hotel venture by acclaimed French designer Christian Louboutin, invites you to a sensory experience where elegance and luxury intertwine with the rustic simplicity of the Alentejo. Opened in 2023, this boutique hotel stands out for its intimacy and exclusivity, where the rooms and suites have been carefully designed to reflect a unique personality and an elegant dialogue between contemporary style and local tradition. Each space reveals a story and an invitation to explore the perfect balance between comfort, art and nature.
Louboutin's unmistakable signature is present in every detail. The emblematic vibrant red, an iconic symbol of his soles, transcends mere colour to take on a sophisticated presence, framing the windows, embroidering the cushions and delicately punctuating the interior design, surprising and captivating all the senses.
BVLGARI RESORT & RESIDENCES, DUBAI
Where Italian elegance meets oriental grandeur
Surrounded by the crystal clear waters of Jumeirah Bay, the Bvlgari Resort & Residences Dubai is more than a destination, it is an ode to luxury in its most sublime form. In a setting where the desert meets the sea, this retreat embodies the perfect symbiosis between Italian craftsmanship and the vibrant grandeur of the United Arab Emirates.
The resort offers rooms and suites designed with absolute refinement; private villas, true oases of privacy and elegance; and an exclusive selection of beachfront residences, including luxury apartments, private mansions and oceanfront mansions, ideal for those who demand the utmost in comfort and exclusivity.
The Marina and Yacht Club, a pioneering project by Bvlgari, is the epicentre of the resort, a place where nautical design is elevated to a work of art and excellence becomes tangible. Here, the sea is no longer just the horizon, but an invitation to enjoy pure luxury.
FENDI PRIVATE SUITES, ROMA
The perfect symphony between design and heritage
In the heart of the Italian capital, where history, art and luxury merge, lies the Fendi Private Suites.
Located just a few steps from the Spanish Steps, the Trevi Fountain and the prestigious Via dei Condotti, this exclusive hotel marks Fendi's debut in the hotel industry, a refuge reserved for those who cannot do without the trilogy of sophistication, glamour and privacy.
With only seven suites, these are the embodiment of Italian excellence, masterfully harmonising different eras and styles, without ever compromising on the highest standards of luxury and comfort. Inspired by Fendi's classic aesthetic, recognised for its bold contrasts and unexpected juxtapositions, each space is an ode to the fusion of historical heritage and contemporary creativity.
A true testament to timeless elegance, where every detail has been designed to celebrate the perfect balance between past and present, in the heart of Rome.
LUNGARNO COLLECTION, MILAN, FLORENCE AND ROME BY FERRAGAMO
Between masterpieces and exclusive experiences: the new standard of luxury
The Lungarno Collection, owned by the Ferragamo family, represents the spirit of the brand but also the epitome of Italian luxury, bringing together an exclusive selection of hotels and restaurants that celebrate the art, culture and gastronomy of the Tuscany region.
Each environment is carefully designed to reflect the brand's unmistakable signature, integrating its iconic products into each room, while the walls display original works by Picasso and Caravaggio, taken from the family's private collection, giving the space an aura of unparalleled exclusivity and prestige.
More than just a stay, the Lungarno Collection embodies the spirit of the Italian lifestyle, where cultural heritage dialogues with sophisticated innovation to provide a unique luxury experience, permeated by the authenticity and excellence that define the Ferragamo brand.
