Sixty years ago, on the vast plains of north-eastern Italy, the cradle of automotive excellence.

From the dream of challenging a world dominated by an elite, Ferrucio Lamborghini was born, a visionary who would become the master of seduction on the roads. And so, on the 7th of May 1963, Automobili Lamborghini was created, a legend that would redefine the concept of performance, luxury, and style. 

With the roar of the first engines was also revealed the indomitable spirit of innovators, daredevils and young engineers imbued with passion, who rejected established conventions. These values are still the essence of the brand today, culminating in the creation of legends such as the Miura, which coined the term “supercar” and infected the industry with its unrivalled style, inspiring millions of hearts around the world. 

In an ode to automotive passion, Lamborghini has organised a series of events to commemorate six decades of seduction on the roads. The celebrations kicked off with the exuberant renovation of the iconic Lamborghini Museum in the original factory premises in Sant’Agata Bolognese, with the motto “The Future Began in 1963”. 

Get ready for an exciting journey as Lamborghini celebrations ignite desire in all corners of the world. Travel from Japan to the United Kingdom, via Italy, the United States or China. Feel the roar of the engines and the warmth of the celebrations, which bring together not only Lamborghini classics, but also racing models such as the Huracán Super Trofeo EVO2. 

With more than 1600 members in 24 countries, Lamborghini clubs bring owners and enthusiasts together, fuelling the attraction of these machines that transcend time. This is an invitation to fall in love with the history, lust, passion and performance of a brand with 60 years of unmistakable innovation. Join this celebration and allow yourself to experience the thrill of Lamborghini.