the new santos watch
Its distinctive aesthetic symbolised the modern era
Determination, freedom, comfort: the myth of the Santos de Cartier watch has been maintained throughout the successive decades since its creation in 1904 and goes way beyond the legend of Alberto Santos-Dumont.
bold and fearless
Updating this timepiece, the design studios focused on comfort, intelligent proportions and respect for the Santos aesthetic:
The square shape remains unchanged. It echoes the refinement and symmetry of Parisian geometry of the era, as extolled in the four angular corners of the Eiffel Tower.
Also unchanged are the eight screws on the bezel: this functional hardware is a miniature tribute to the proliferation of mechanical steel structures associated with a golden age of urban architecture.
The strap is the defining element in the history of the Santos de Cartier, the first modern wristwatch. The original strap was in leather, a totally new material in watchmaking, and left the wearer free of the restrictions of the pocket watch.
The new Santos de Cartier watch features an innovative strap in keeping with the spirit of our time. The new strap caters to modern lifestyles and ease of movement, and can be tailored to suit any occasion according to the choice of materials and colours.
Available in stainless steel, gold, calfskin or alligator leather, all versions are interchangeable thanks to the Cartier QuickSwitch system hidden under the strap.