This is Bulgari’s style – it is the Italian way that never loses its intimacy and the sincerity that signifies elegance. It is the ability, to savour each day, which is something that many have called the Dolce Vita, including Anita Ekberg, Luchino Visconti, Anna Magnani, Elizabeth Taylor and Alain Delon – so many great artists.

Taking everything, savouring each breath – indulging in everything that perhaps should be concluded. Living again and again and again with the conviction of still never having loved enough.

Empowered by fascinating myths, since ancient times the snake, an emblem of wisdom, rebirth and vitality, and an ornament and talisman, is a constant presence in jewellery. BVLGARI was one of the first twentieth-century jewellers to turn this millenary motif into a watch timepiece. Whether in a realistic or geometrically abstract manner, the snake winds along BVLGARI’S history as an embodiment of its hallmarks: love for colour, juxtaposing materials, unmistakable wearability and state-of-the art goldsmith techniques.

Since the flourishing Dolce Vita years until today a long list of unforgettable stars fell in love with BVLGARI jewellery creations and shopped at Bulgari’s store on Via Condotti. Started in the 1930s and escalated in the 1950s and 1960s – when Hollywood came to Cinecittà and Rome became the favored set for epic and romantic film and blockbuster productions - the magic liaison of Bulgari with the movie world is still a great source of inspiration and pride.