A place where tradition and innovation coexist, the Hublot design workshop is a place where watchmaking is done differently, the “Art of Fusion” way.

Covering a wide range of professions and manufacturing techniques involved in the art and science of watchmaking, Hublot employs different methods of this centuries-old craft to accommodate the latest in materials and fabrication techniques as well as the most traditional forms of handwork, all under one roof. It is this flexibility in manufacturing that allows Hublot to remain at the helm of innovation in watchmaking and produce unique and cutting-edge timepieces.

Pioneers of the most innovative movements, Hublot's strength resides in its very clear identity - the art of fusion - this unique ability to create timepieces which combine tradition and innovation.

Whether it’s improving on traditional precious metal alloys to improve their performance and aesthetics or conjuring entirely new and groundbreaking composites, the vast world of materials is at the very heart of Hublot’s “Art of Fusion” philosophy.