Swiss Made
"Always do better than necessary"
At Piaget, the Manufacture process is a way of life. Since 1874, over 40 types of experts have been working to enrich its excellence. Piaget directly handles all the production steps, from design to delivery, from highly complicated watches to extraordinary jewelry creations. Whether in Geneva or La Côte-aux-Fées, the diverse forms of expertise that have been internally acquired, perpetuated and developed are a unique contribution to the team's creativity.
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expertise in watch movements
Piaget is one of the few luxury watch brands that designs, develops and manufactures its own movements. Its quest for excellence and drive to develop new movements demonstrates the tremendous innovative capacity of Piaget. On the strength of its unique ultra-thin watches and creative interpretations of the finest complications available in watchmaking, the firm has reached the heights of watch manufacturing tradition and the art of horology.
Piaget’s supremacy in ultra-thin mechanical movements has earned the brand a special place among the great Swiss watchmakers. By mastering this area of expertise while elevating boldness and creativity to the status of primary values, it was bound to cause sparks to fly. These fireworks opened the doors to international recognition for Piaget and helped the brand make a name for itself in the world of fine watchmaking and precision work.
Faithful to its pioneering spirit, Piaget began to design and build the ultra-thin movements that were to become one of the company’s “signatures”, making an enduring impression on the watchmaking world. In 1957, the Manufacture introduced the famous ultra-thin hand-wound Caliber 9P, which was only 2 mm thick. In 1960, Piaget launched the Caliber 12P, the world’s thinnest automatic movement. It measured just 2.3 mm thick.
Creativity: a demanding passion
At the Piaget Manufacture, designers, gemmologists, gem-setters and jewellers work together in perfect harmony.
Passion leads to excellence throughout all production stages, from the successful expression of an idea to the selection of rare gemstones, the most faithful interpretation of design sketches and the showcasing of gemstones.
Each Piaget design plays on the fluidity of materials and the radiance of light, thanks to the exceptional talent of our jewellers and gem-setters. Each Piaget design gives way to a new emotion: from diamond drops that trickle down the neck, quivering foliage that embellish and frame the face and the firework-like explosion of gems. Very special care is given to finishes to provide long-lasting comfort and flexibility to the wearer.
Our designers continually revisit the themes that Piaget holds dear. They draw inspiration from a strong historical legacy and modern themes with a wide range of styles reminiscent of Hollywood glamour, magic gardens and the many facets of celebratory occasions.