On 29 May 1996, Parmigiani Fleurier was officially launched. It is a brand which aspires to be rich not only in technical skills, but also in master craftsmanship, committed to upholding — and sometimes resurrecting — its techniques, in the region. Parmigiani Fleurier is true to the talent of its founder, who gets involved in the creation of each and every prestige watch. The brand and its fully independent manufacture remain faithful to the quest for execellence which has pervaded the career of Michel Parmigiani.

Since then, Parmigiani Fleurier holds numerous innovations and world-firsts to its name, a reflection of the brand’s watchmaking expertise, creativity and drive for excellence.

When Michel Parmigiani was faced with the incredible opportunity to create a high-end watch brand which bore his name, he was restoring the mechanical marvels of the past. Restoration taught him everything: hundreds of years of horological knowledge, devotion to uncompromising craftsmanship, humility and respect for the majestic creations of our forefathers. It is restoration which, as the quartz crisis raged, gave him the confidence to realise his watchmaking dreams, proving to him that true skill can outlast any test of time.