Moviemaking is similar to watchmaking: In order to inspire the audience, a meticulous attention to technical and styling detail is crucial. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in more than 450 films.

Hamilton is constantly working closely with the world’s leading directors, costume designers, prop masters and screenwriters to find watches that have their own plot. This “auditioning” process is about finding or creating the perfect timepiece to enrich and shape the character wearing it, supporting his or her role and individual identity.

The aviation heritage of the brand dates back to 1918, when the pilots of the first US airmail service between Washington and New York wore Hamilton watches. By the 1930s Hamilton was the official timekeeper of choice for commercial airlines in the USA.

Today the aeronautical spirit lives on. Hamilton is the official timekeeper of the Red Bull Air Race world championship, the new dimension of motorsports. Cooperating closely with leading air squadrons, the world famous French aerobatic pilot Nicolas Ivanoff and Air Zermatt, the prestigious transport and rescue helicopter company from Switzerland, Hamilton is taking aviation watches to new heights.

Hamilton is a member of the Swatch group, the largest watch manufacturer and distributor in the world.