Everyone knows a Swatch when they see one. There’s clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, the plastic? The design, perhaps, or the fact that it’s Swiss made and versatile enough to be worn with almost anything.

There are Swatch watches for people of all ages, and a Swatch for every occasion. But there’s more to Swatch than market coverage. Swatch is an attitude, an approach to life, a way of seeing. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to speak without speaking. 

Heart to Heart.

A Swatch watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. More than 30 years later, the revolution continues: Swatch talks, and everyone understands.

The big idea was that of a ‘second watch’ — not an expensive piece of well-crafted jewelry, but a new, fascinating way to say who you are and how you feel: elegant, emotional, provocative, seductive… And because it didn’t cost a fortune, a second watch was soon followed by a third, a fourth... and the rest is history.

In 2006, Swatch celebrated the production of the 333 millionth Swatch watch, and in 2015 continues to reinforce its position as one of the biggest brand names in the world, known everywhere as a maker of entertaining, colorful and exciting watches in tune with the times and lifestyle trends.