Two Distinct Store Concepts
A watch is much more than simply an object or instrument that measures time. It is a piece of art, an investment, a legacy. It is an emotional piece. For some of us, a watch is tied to our parents or grandparents of which, through them, passes a testament of another generation.
We are much more than a network of stores of which you may find the best watch brands and accessories, jewelry or trinkets, and where you may associate fashion with collections. At our stores, you will find the best watchmaking specialists, the only ones capable of providing you with unparalleled service, and of taking care of your watch as a unique and special piece.
With this intent, we provide you with two distinct store concepts: Boutique dos Relógios and Boutique dos Relógios Plus.
BOUTIQUE DOS RELÓGIOS
The concept of Boutique dos Relógios differentiates itself by its strong focus on the client, through the creation of stores that allow access and exposure to the pieces, allowing a greater visibility and circulation without barriers, promoting the cult of watches and the art of watchmaking. They are ample and dynamic spaces, with strong modern lines and illumination, which guarantee an unparalleled and personalized service, and invite you in even if you are simply admiring the beauty of the pieces on display. There is no mixture brands. Each brand has its own space, built around its specific DNA. Each display, each vitrine, has its own set of rules and dedicated space.
BOUTIQUE DOS RELÓGIOS PLUS
The concept of Boutique dos Relógios Plus, begins with the affirmation of luxury, exclusivity, and glamour with prestigious brands differentiated by luxury watchmaking and jewelry, of which we set apart: Audemars Piguet, Breguet, Bulgari, and Cartier. These stores possess a watchmaker, specialized in mechanical watchmaking and in the restoration of watches, and the client is attended to in a differentiated and distinct manner.
Intimately connected to innovation, fashion and collections, these two concepts reflect in a dignified manner the values these prestigious brands represent.
Present mainly in the cities of Continental Portugal and the Islands, up to the present date, we have a total of 42 points of sale (7 Plus stores and 1 outlet store), of which they are connected by an innovative concept and a space directed exclusively to satisfy the customer’s needs. The watchmaker is present in 11 of our stores.