Watches as an Expression of Personality
Time, more than ever in history, commands our lives – this precious good must be measured with precision and quality. All that carry their lives in their hands, carry a watch on their wrist. Behind the pointers hides, almost always, a story to tell: stories that enchant and distinguish the watchmaking sector from all other sectors of business today.
NASA astronauts utilize Omega since 1965 and this brand was on the wrist of the first man to step foot on the moon. It is the official brand of the Olympics since 1932 and James Bond’s preference since 1995.
What connects Louis XVI, Maria Antoinette, Napoleon and Josefina Bonaparte, Czar Alexander I, Queen Victoria of England and Winston Churchill? All of them, amongst many historical personalities were loyal to Breguet. Breguet was (amongst many innovations and mechanisms that today are synonymous with excellence) the first watchmaker to build a wristwatch for Napoleon’s sister: the model Queen of Naples was also one of the first wristwatches to be utilized by a woman.
Watches today are more than mere simple indicators of time. They are expressions of an attitude and extension of personality, affirmed by the design, of the value, and even of the brand. Created to tell time, they began to be designed with ever evolving stylized elements, with details invisible to the naked eye and with magnificent mechanisms, authentic objects of human engineering, some of which that can be elevated to authentic works of art.
Great mechanical watchmaking complications such as the Tourbillion, the perpetual calendar, or the repetition of minutes are the greatest works of art that may be found, and certain pieces may take more than an entire year to be concluded. Watchmakers capable of creating these pieces are rare and they can be viewed as true artists. Therefore, it makes sense to marry these two worlds – art and watchmaking – to create a space for a fan of Picasso or Michelangelo to value as well a Breguet tourbillion.